The ING Developer Portal is the starting point for companies that want to link ING APIs. During this project we improved the user experience of the portal and we implemented the new ING brand style consistently. We determined the pain points through various usability tests, surveys and user interviews.
Improve usability and visual design
TimelineAugust 2020 - October 2021
Since the introduction of the new PSD2 payment guidelines, banks have been obliged to give third parties access to “their” data. External developers and ING exchange data via APIs. An API is an interface that allows multiple software applications to communicate with each other. The ING Developer Platform is the central place where developers can find all the (technical) information about ING APIs.
The navigation structure and registration flow were the biggest pain points. Developers are digitally well versed, they recognize UX patterns and are able to quickly navigate through funnels. First of all, as a result of various card sorting sessions, we established a new navigation structure. After that we improved pages and funnels. The number of screens turned out to be too high for the tech-savvy target group, so we started shortening texts and reducing the number of funnel steps.
A clear navigation structure so that the target group can easily and quickly achieve their goal.
An improved visual design that matches the ING Brand. With photography that fits the target group.
An improved registration flow with new features such as 'creating a team' and 'two factor authentication.
The starting point of the Developer Portal. A quick entry to products, in addition more background such as news and showcases.
An overview of all APIs available on the Developer Portal. Mainly ING APIs, but also partner APIs from Yolt and Payvision.
Through card sorting sessions we have set up a new navigation structure.
Desktop navigation
Mobile navigation
On this page you will find the latest API related news.
A manual that describes how to start connecting an API.
A page with information for companies that want to become a partner.
Let’s discuss how I can improve your website, app or interface!
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